My Burberry

 

My Burberry by Burberry is a Floral fragrance for women. My Burberry was launched in 2014. The nose behind this fragrance is Francis Kurkdjian. Top notes are Sweet Pea, Bergamot, Mandarin Orange, Grapefruit and Lemon; middle notes are Quince, Freesia, Geranium, Peach, Green Notes, Gardenia and Passionfruit; base notes are Damask Rose, Rose, Patchouli, Musk, Leather and Violet.

The flacon of the new fragrance My Burberry is made of glass, with a stopper inspired by the button of a Burberry trench coat. The color is honey-beige, also taken from the cult trench. The neck of the bottle features a ribbon made of the same fabric as the Burberry trench from a factory in Castleford, Yorkshire.

Kurkdjian said the fragrance was inspired “by London, an urban garden. You have the vibrancy of the city, so it is something contemporary. You have the garden. You have the flowers…and the art of gardening, which is very important for the British. The flowery aspect of the perfume comes from that idea of the garden after the rain. You have the lush wetness. You have the soil. You have the earthiness. All of these feelings.” As for his choice of notes, he said he wanted to evoke “the feeling of the light of London: clouds, wetness, rain, flowers.” He said the main flowers are roses and freesia, “which is a little bit spicy and adds brightness. Then geranium leaves, which give an herbal, almost minty, vibrancy to the perfume. Then from the back note, there are patchouli leaves and quince—a fruit that is between a pear and an apple. Very British. It is not fruity, fruity. It is fruity floral. Then on top you have linen and bergamot,” he said.